230 | Why Content Doesn't Matter? (Rant)

It's 4am here. And I couldn't sleep. I had this thought that I shared with a private group earlier this week and I want to share it with you. 

Your job is NOT to create content. 

Anybody can create content these days. It's 2019 after all. 

Your job is to do a bit more. 

You need to create the RIGHT context for your audience.

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