Srini is the host and founder of The Unmistakable Creative podcast where he has conducted over 600 interviews with thought leaders and people from all walks of life.

This has given him an incredibly distinctive view into branding, storytelling, and marketing. He has also written multiple books including the Wall Street Journal bestseller The Art of Being Unmistakable

And now he is on today to talk about and his NEW book which comes out in August 2016; UNMISTAKABLE: Why Only Is Better Than Best,